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What is Guest Country?

KIBA is pleased to announce the launch of a new special pavilion, the Guest Country. Each year, a country renowned for its distinctive bakery traditions and culture will be honored and invited to showcase its expertise, along with leading bakery-related companies representing it. Through the Guest Country Pavilion, we aim to foster strong business connections between Korea’s dynamic bakery industry and the international bakery community.

Why Participate?

  • 01. Explore Korean market

  • 02. Create business network

  • 03. Promote your culture

  • 04. Introduce your industry

Benefits for Guest Country

  • Exhibition Raw Space

    The exhibition area of 90 sqm (10 booths scale)

    Booth construction and utility fees must be entirely financed by the embassy and/or the organization

  • Complimentary Accommodation

    Complimentary accommodation for the representative [ 4 nights at Coex designated hotel for 1 representative ]

  • Promotional Space

    One-time slot in the Marketing Stage

    A multipurpose space for promotion and/or holding a press conference

    Interpreter service will not be provided

  • Concentrated Promotion

    One dedicated posting uploaded on Social media channels

    A page of advertisements on Coffee Expo Seoul official websites (Korean & English)

    Banners inside the exhibition hall